So here I am
I’m Ricky, the first non-Aaron photo-taking-guy. I also don’t have a title yet. Photographer is OK, it fits the bill, but it seems too mundane for something as outrageously cool as Panedia. As Aaron said, my background is in commercial photography, and I come to Panedia from RMIT University, where I was a student and more recently the photography department technician. Now THAT was an inadequate job title, I tells ya. Basically I fixed stuff what needed fixin’, and that meant I picked up a few basic engineering and electronics skills along the way, which I will be bringing to Panedia in the form of some cool gadgetry to help future photographers do their job faster and more accurately, as well as my hopefully self-evident photographic talents! At the moment I’m working on our vast backlog of images from the recent Fraser Island junket/meet-and-greet/Panedia team-building exercise ’08, polishing them up ready to be put through the Panedia production line. One of the issues Aaron and I have encountered along the way thus far now that photography is coming in from different streams, is how do you keep things consistent in terms of the overall ‘look’ of the images. As photographers, we all have our own ideas about what constitutes a nice-looking image. It’s open to interpretation at the best of times, but with something like Panedia it is vitally important that the look and feel of the imagery is relatively consistent. Over the coming months we will be developing a ‘look book’ that contains presets for the basic conditions we will be shooting in, which should lead to being...
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